Event details

01. October 2026

Ethnography 2.0 – On the problem of anonymisation in hybrid community studies and the potential of AI image generators

New publication by Prof. Nadine Jukschat

In their article, the researchers among them Prof. Nadine Jukschat explore what it means to conduct ethnographic community studies and to carry out social-space-oriented research in the age of social media and mediatised lifeworlds. If one wishes to take the intertwining of offline and online lives in everyday life into account methodologically – by triangulating offline and online data in research – this gives rise to problems that researchers focusing solely on the offline or online world do not face. Specifically, it is the risk of de-anonymisation, as well as questions of intersubjective verifiability, transparency and reproducibility of research findings, which arise anew in light of data collected in the digital space and its traceability via search engines. How can one access this data and present it to validate one’s own findings without revealing the specific community and the people living there, with whom one has a relationship of trust? Do digital methods and tools offer a way of addressing this problem?

Prof. Nadine Jukschat
Your contact person
Prof. Dr. phil.
Nadine Jukschat
Fakultät Sozialwissenschaften
02826 Görlitz
Furtstraße 2
Building G I, Room 2.11
2. Obergschoss
+49 3581 374-4854