On behalf of the Entwicklungsgesellschaft Niederschlesische Oberlausitz mbH (ENO) of the district of Görlitz, the TRAWOS Institute carried out a secondary evaluation of existing surveys with regard to possible suggestions for improving the internal marketing of the district of Görlitz as well as a topic-centered focus group discussion with citizens on the perception of existing marketing instruments and messages.
Lisa Helmers
B.A. Communication Psychology
The project in the FIS (Research Information System of the HSZG)
